Multi Play Service as B2B2C Business is Fastest and Least Cost Strategy to Reach
Millions of Homes and SMBs
Summary
1. Even in this recession, countries are investing in telecom infrastructure as
this is considered a big GDP driver. However, most telcos in developing countries
are rolling out mobile wireless network predominantly for voice. 2. Cable TV is
growing steadily even in developing countries, eg, India has more than 100 million
HFC homes. However, 98 % of cable homes still continue to be served analog TV by
the Local Cable Operators (LCOs) who usually take the TV feed from MSOs. 3. For
enhancing GDP growth, countries need to ensure that basic services like health,
education, agri and weather information, governance, quick and cost effective trade,
commerce and payment services are available at affordable costs. A multi play service
of voice, broad band Internet, two way interactive TV and VoD can be created by
combining the strengths of telcos and LCOs/MSOs over which all the GDP driving services
would be available to millions of HFC TV homes.
Analysis
Telecom infrastructure is a costly business.
While back bone and metro networks
can still be built in quicker time frame, last mile fixed network is a great all
round challenge for telcos, particularly in developing countries which have very
large telecom cable dry areas.
Cable TV has been growing very fast in all countries bringing coax cable
to homes with the efforts and investment from multiple LCOs/MSOs. In
developing countries, HFC network is predominantly used for analog TV only. Increasingly
though, countries have started taking out regulations to switch over to digital
TV which is paving the way to carry multi play.
Telcos are fewer in numbers but very strong and LCOs/MSOs are in very large
numbers.In developed markets, telcos and MSOs compete whereas in developing
countries they can not afford to compete.
Telcos have back bone and metro
networks and LCOs/MSOs have intra city and last mile networks.
By themselves,
they are good.
If combined, they are a power house and can wire up
the country with multi play service of voice, broad band Internet, TV, VoD and Fixed
Mobile Convergence (FMC) in fastest time, at least cost using same cable.Telcos
have to take the lead, steer this B2B2C business and roll out the multi play service.
Good MSOs also have the opportunity of becoming Multi Play Virtual Network Operators
(MPVNOs) of telcos leading this business.
The financial numbers of this unique and path breaking revenue sharing B2B2C
business model are so attractive that all stake holders, i.e., government, telcos,
LCOs/MSOs, vendors, device manufacturers, NOC and Managed Services (MS) providers,
BSS and BPO service providers get decent ROCE out of it.
The
biggest beneficiaries are millions of consumers and citizens of this affordable
multi play service enjoying the fruits of all essential GDP driving services from
the comfort of their home. Thus, this is the fastest and most
cost effective way to uplift the economy of the country.
India is the first country which is seeing the operationalizing of
such B2B2C business model for multi playafter Bharti Airtel(NSE:EQBHARTIARTL) showed to
the world the path breaking deals of Managed Capacity and Managed Services on pay
as you go basis for mobile wireless services.
In India, a five years business plan for the telco who rolls out this multi
play business adopting B2B2C strategy can get 50 Million homes and generate
USD 3 Billion of annual revenue offering only voice, broad band and TV.The
telco has a huge up side if two way interactive TV, SMB broad band and FMC services
are also included.
The business is EBIDTA positive in year one and cash positive in year two.